Equativ Launches Media Planning Agent to Enhance Buyer Efficiency and Boost Campaign Outcomes
Equativ Launches Media Planning Agent to Enhance Buyer Efficiency and Boost Campaign Outcomes Leave a reply Built on Maestro by Equativ, this is the first of a full suite of Equativ AI Agents for buyers that simplifies media planning, drives smarter decisions, higher ROAS, and scalable performance. NEW YORK, Dec. 09, 2025 (GLOBE NEWSWIRE) — Equativ, the leading independent media platform, today announced the global launch of the Media Planning Agent, an AI co-planner embedded directly into the Maestro by Equativ platform. Built on Equativ’s SSP infrastructure, the Media Planning Agent transforms media briefs into actionable deal strategies, helping agencies and advertisers plan