Dubai: Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the National Media Authority, is set to deliver a keynote address at the Arab Media Summit 2026, scheduled from 15th to 17th September. The summit, held under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum and the directives of H.H. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, will explore significant issues shaping the media industry's future.

According to Emirates News Agency, the summit will gather over 200 prominent media and intellectual figures from outside the UAE, along with editors-in-chief, media organisation heads, content creators, influencers, media technology experts, and academics. Nearly 10,000 media professionals and industry stakeholders from across the Arab world are expected to attend the event.

Al Hamed's participation is timely, as the media industry navigates changes driven by technology, digital platforms, and artificial intelligence, alongside political and economic shifts. These developments necessitate new responsibilities for media organisations, extending beyond event reporting to building public awareness and understanding.

Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and Chairperson of the Arab Media Summit Organising Committee, emphasized the significance of Al Hamed's participation. She noted his prominent role in the national media sector and his vision for media's responsibility to build awareness, reinforce public trust, and strengthen the UAE's media presence regionally and internationally.

Al Hamed's involvement is particularly significant this year due to the partnership between the National Media Authority and the Arab Media Summit 2026. The Dubai Press Club previously announced the National Media Authority as the Summit's 'National Partner', highlighting the importance of coordinating national efforts to advance the media sector and enhance its global competitiveness.