Abu dhabi: Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the UAE National Media Office and Chairman of the UAE Media Council, along with the BRIDGE delegation, embarked on a strategic visit to ChinaJoy 2025, China’s premier event in the digital entertainment industry.
According to Emirates News Agency, the visit was part of the preparatory tour for the BRIDGE Summit 2025 – the largest global platform uniting media, cultural, and creative content creators, leaders, and decision-makers to transform how the world communicates. Set to take place in Abu Dhabi from 8th to 10th December 2025, the Summit aims to catalyse cross-sectoral collaboration.
The ChinaJoy visit focused on exploring developments in gaming, AI, and technology, while identifying new opportunities for collaboration between the UAE and China’s evolving creative sectors. During the visit, the delegation had an exchange with Han Zhihai, founder of Howell Expo Co., Ltd. and ChinaJoy. Under his leadership, ChinaJoy has grown into a leading exhibition in the global digital entertainment industry.
At ChinaJoy 2025, Al Hamed, along with the BRIDGE delegation, toured displays showcasing the latest in mobile gaming, immersive tech, AI-driven platforms, and smart mobility solutions. OnePlus demonstrated gaming-optimised devices with advanced cooling systems and high-refresh-rate displays. Douyin showcased its AI tools empowering gaming influencers for real-time content creation and viral campaigns.
The visit also featured BYD, highlighting their smart cockpit systems and integrated gaming platforms, demonstrating how smart mobility intertwines with entertainment and tech. Additionally, CreateAI provided insights into generative AI for virtual avatars and NPCs, offering a glimpse into the evolving metaverse.
Abdulla Al Hamed affirmed the role of digital technologies in reshaping the entertainment and gaming industries, noting that ChinaJoy is a leading platform showcasing AI innovations driving transformation. He stressed that artificial intelligence now represents the primary driving force behind the industry’s growth.
He highlighted the importance of building partnerships with major global leaders in technology and digital entertainment sectors to enhance knowledge exchange and adopt smart solutions that enrich user experience and drive innovation across the region. As part of the ongoing BRIDGE initiative, the UAE seeks to position itself as a central player in this emerging ecosystem.
The BRIDGE 2025 Summit in Abu Dhabi will bring together global leaders in media, gaming, technology, and digital entertainment to explore opportunities, investments, and further collaboration between the UAE, China, and the global gaming community. By supporting these key sectors, BRIDGE aims to strengthen its role as a platform for creating pathways that will reshape the future of digital content and communication globally.