Barcelona: The Ajman Chamber, in collaboration with the Department of Tourism, Culture, and Media in Ajman, will be participating in the 2025 edition of IBTM World, an esteemed global exhibition dedicated to the incentives, meetings, and events (MICE) industry. The event, scheduled from November 18th to 20th in Barcelona, Spain, is set to feature over 2,500 exhibitors representing more than 150 countries.

According to Emirates News Agency, the exhibition will focus on four pivotal themes: skill development and talent attraction in the events industry, the rapid expansion of the sector in the Middle East and Africa, advancements in digital transformation with a special emphasis on artificial intelligence, and the promotion of sustainable and environmentally friendly practices throughout the industry.

Ali Rashid Al Kaitoob, Executive Director of the Studies and Investment Development Sector, highlighted that Ajman's participation in IBTM World underscores the emirate's significant strides as a business tourism destination on both local and regional fronts. This initiative aligns with Ajman Chamber's mission to advance the goals of Ajman Vision 2030, aiming to enhance the business environment and fortify investment promotion and attraction programs.

Fatima Yaqoob Al Awadhi, Head of the Investment Attraction Section at Ajman Chamber, stated that the participation aims to bolster the emirate's international presence and establish it as a premier destination for meetings and conferences. She noted that the event offers a platform to expand international cooperation networks, forge partnerships, and attract global events that will support Ajman's tourism and hospitality sector, along with other key areas such as education, healthcare, services, real estate, industry, and trade. These initiatives, she emphasized, are crucial for sustainable growth and enhancing Ajman's stature on the global economic landscape.