Abu dhabi: Al Masraf (Arab Bank for Investment and Foreign Trade) has announced the launch of its new corporate identity, marking a new phase in its journey built on trust, expertise and long-standing relationships. The new identity reflects the Bank's ambition to deliver proposition-driven, people-centric capabilities that are tailored to the relationships it shares with its clients.
According to Emirates News Agency, Al Masraf officially unveiled its renewed corporate identity during a special launch event held at its Head Office in Abu Dhabi. The event was attended by Mohamed Saif Al Suwaidi, Chairman of the Board of Directors; Farhat Omar Hamad, Vice Chairman of the Board of Directors; and other board members including Raja Mohammed AlMazrouei, Suhail Hilal Almansoori, Mustafa Elmanea, Ahmed AlSidieg Al Sharkasi, as well as Al Masraf's Chief Executive Officer, Fuad Mohamed.
The launch coincides with Al Masraf's 50th anniversary, celebrating a prominent banking legacy while reflecting the Bank's continued evolution to meet the changing needs of clients and the market. It also reinforces Al Masraf's vision for the future, centred on strengthening customer engagement, enhancing its capabilities, and delivering a banking experience that is faster, more agile, and more responsive to the needs of individuals, institutions, and small and medium-sized enterprises.
The new corporate identity embodies the Bank's promise, 'Empowering Future Legacies,' reflecting its commitment to empowering businesses, institutions, and individuals to achieve their ambitions. It marks a new phase of growth focused on providing innovative financial solutions, personalised services, and expert guidance, empowering individuals, businesses, and communities to reach their full potential.
Building on its position as a national bank with deep expertise in trade and corporate banking, Al Masraf continues to invest in talent, processes, and digital platforms that enhance operational efficiency, accelerate service delivery, and strengthen customer satisfaction.
Speaking on the launch, Mohamed Saif Al Suwaidi, Chairman of Al Masraf, highlighted the importance of this milestone, stating that for fifty years, Al Masraf has contributed to the economic development of the UAE and has been part of the nation's remarkable success story. Fuad Mohamed, Chief Executive Officer of Al Masraf, emphasized the Bank's purpose, which extends beyond banking, reflecting on its history of supporting cross-border transactions and regional prosperity.
Muna Harib, Head of Marketing and Customer Experience at Al Masraf, explained that the revamped branding represents the complete experience of engaging with the Bank's innovative and tailored financial services. She expressed the Bank's commitment to being a partner in the journey of its customers to achieve their financial goals.
Al Masraf, which officially commenced banking operations in 1976 under Federal Decree No. (50), continues to serve as a trusted financial partner to companies, institutions, and individuals, drawing on fifty years of experience in supporting trade, investment, and long-term relationships.