Europe will help the company to carry out all work related to storage, handling, transshipment, rental of small vessels and river barges, distribution and sales from warehouses, whether from Northwest Europe as is the case now or in Southern Europe and in cooperation with the Arab Fertilizer and Chemical Industries Company – KEMAPCO as is planned in the near future.

APC’s efforts in Europe will greatly expand sales to this market, and APC’s products have found widespread acceptance in the new European markets due to their excellent quality and the quality of the services given by APC to its clients there. The company is working with the relevant Jordanian authorities to complete the requirements of the European market in terms of clean energy manufacturing in order to ensure Arab Potash’s continued competitiveness and expansion in this market.

Rashid Lubani, Executive Vice President for Marketing and Sales at APC and Chief Operating Officer (COO) of Arab Potash – Europe, clarified that APC’s adaptability an
d smooth transition across markets enable it to capitalize on high-yield markets.

He emphasized that the company’s strategy is to continue to be present in the European market for the long term and that APC is committed to providing European buyers with the highest quality products, complying with all their environmental and sustainability requirements, and serving them in all ways that ensure the security of supply of potash.

Lubani noted that the company has developed a strong customer base in Europe during the past period, allowing it to continue to operate in this market and further strengthen its presence in the future.

Source: Jordan News Agency