Digital 2025: AI accelerates, YouTube tops user charts, social ad spend soars and more
Report finds that internet users have passed the 5.5 billion mark, with 136 million new users added in the last 12 months SAN FRANCISCO, Feb. 05, 2025 (GLOBE NEWSWIRE) — Meltwater, a global leader in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2025, their latest annual report on social media and digital trends worldwide. Digital 2025 shows that AI’s momentum is accelerating, social media is increasingly important for brand discovery, and ad spend has increased significantly across digital, social and influencer. Brand discovery grows on social According to Digital 2025, global social media user identities now