Meltwater Announces New Integration with Snapchat for Social Listening
SAN FRANCISCO, Feb. 03, 2025 (GLOBE NEWSWIRE) — Meltwater, a global leader in media, social and consumer intelligence, today announces a new integration with Snap Inc., becoming the first social listening platform to provide Snapchat-specific insights for brands and agencies to inform their advertising and content strategies on the platform. As brands increasingly recognize the importance of Snapchat, which is home to a community of 443 million daily active users1, in their marketing efforts, the new partnership allows Meltwater to provide customers with tools to optimize their presence on the platform. Through the integration, Meltwater customers can surface and analyze