ATM 2025 Sets New Benchmark with Over 55,000 Attendees, Marking 16% YoY Growth

Dubai: Arabian Travel Market (ATM), the leading global event for the travel and tourism sector, has welcomed more than 55,000 industry professionals from 166 countries, representing a 16% increase on last year’s edition. The event has showcased over 2,800 exhibiting companies, with 19% from the Middle East and 81% from the rest of the world. According to Emirates News Agency, organised by RX Global, ATM 2025 was based on the theme of “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity,” exploring how the future of tourism will be shaped by connectivity across borders, industries, and communities. The theme was a

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Emirates Expands Global Tourism Partnerships with Strategic MoUs

Dubai: Emirates has further solidified its commitment to enhancing global tourism by signing four new Memoranda of Understanding (MoUs) with prominent tourism organizations. These agreements were finalized on the sidelines of the Arabian Travel Market (ATM) and involve collaborations with the Ministry of Tourism and Handicraft in Madagascar, Vietnam-based Sun Group, the Greek Ministry of Tourism, and Fjord Norway. According to Emirates News Agency, the partnership with Madagascar’s Ministry of Tourism and Handicraft represents a strategic effort to promote Madagascar as a tourism destination, following the commencement of Emirates flights to the island in September 2024. The collaboration will involve

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