Abu dhabi: Dubai Municipality, Dubai Police General Headquarters, and the General Directorate of Identity and Foreigners Affairs - Dubai, in collaboration with Careem, have announced the launch of the 'Al Freej Gardener' initiative. This digital community platform is designed to regulate home gardening and landscaping services across Dubai.
According to Emirates News Agency, the initiative will provide residents with access to qualified and licensed professionals through a regulated digital platform. This aims to enhance service quality, reinforce security and safety standards, and complement the appearance and attractiveness of Dubai's neighborhoods.
The 'Al Freej Gardener' initiative showcases the collaboration between government entities and the private sector, focusing on developing essential community services. It will offer residents reliable gardening services and agricultural advice based on sustainable practices that support the quality and sustainability of Dubai's residential green spaces.
Requests for gardening services in residential areas will be regulated through specialized agricultural maintenance companies offering tailored service packages. Services will include home gardening, maintenance, irrigation system installation and maintenance, and agricultural consultancy, all accessible through a single on-demand digital platform.
The initiative saw the signing of a memorandum of cooperation by Lieutenant General Abdullah Khalifa Al Marri, Lieutenant General Mohammed Ahmed Al Marri, and Marwan Ahmed bin Ghalita to support and accelerate its implementation. The service is expected to be available through the Careem app in September.
This collaborative effort establishes a framework for implementing the 'Al Freej Gardener' initiative, aiming to enhance service quality and efficiency while regulating the provision of gardening services in residential areas. It also includes knowledge exchange, capacity building, and joint oversight of related projects and initiatives.
Dubai Municipality leads the initiative, coordinating with relevant government entities to provide residents with convenient access to qualified home gardening and landscaping professionals. The initiative also supports engagement with local communities through training and awareness programs promoting sustainable gardening practices.
Dubai Police will conduct awareness and field campaigns to strengthen community understanding of preventive measures and procedures. These efforts aim to enhance security and public safety and contribute to a safe residential environment across Dubai's neighborhoods.
The General Directorate of Identity and Foreigners Affairs - Dubai will offer guidance on visa and permit requirements and contribute to awareness efforts related to engaging gardening professionals. These measures will ensure compliance with applicable requirements and contribute to the safe and regulated provision of services.
Careem is tasked with developing and operating the digital service, coordinating with participating companies throughout the registration and qualification process. It will also provide supporting services required to deliver a safe, reliable, and accessible customer experience.
The platform will require participating gardeners and service providers to comply with applicable laws and regulations, supporting awareness of the service and relevant security and safety requirements while encouraging the adoption of regulated digital gardening services.
Major General Hareb Mohammed Al Shamsi emphasized Dubai Police's commitment to enhancing quality of life through community initiatives. Major General Dr. Ali bin Ajif Al Zaabi highlighted the importance of regulatory frameworks in the success of community services. Meanwhile, Nasser BuShehab from Dubai Municipality and Mudassir Sheikha from Careem expressed their support for the initiative, focusing on sustainable practices and reliable service delivery.