Dubai: Dubai Municipality has announced the launch of the fourth season of Souq Al Freej, a significant community initiative aimed at supporting small business owners and productive families by providing free platforms for showcasing and marketing locally made products in a family-friendly, open-air setting. Registration is now open for Emirati entrepreneurs interested in participating in the new season.
According to Emirates News Agency, this year's Souq Al Freej will take place across three prominent parks in Dubai: Al Warqa Park 3 from 5 to 14 December, Al Barsha Pond Park from 19 to 28 December, and Blossoms Park in Nad Al Sheba from 2 to 11 January 2026. This expansion follows the exceptional turnout recorded in the previous season, underscoring the community's positive response to the event.
Souq Al Freej serves as a unique community platform that offers integrated investment opportunities for Emirati entrepreneurs. It provides facilities that enhance competitiveness among participants, encouraging them to offer high-quality products at affordable prices while building public confidence in locally made goods. The market also facilitates direct interaction between vendors and shoppers, promoting business growth and expanding customer bases.
Beyond its commercial aspect, Souq Al Freej creates a comprehensive recreational space for residents and visitors, enhancing social connectivity throughout Dubai's winter season. The initiative aligns with Dubai Municipality's broader objectives to make Dubai an attractive, liveable, and high-quality city.
This season's Souq Al Freej offers a diverse programme of activities, entertainment shows, and cultural performances designed for families, youth, and children. The event features live shows, interactive workshops, and dedicated children's zones to ensure safe and enjoyable experiences. Food and beverage kiosks will further enrich the atmosphere, offering visitors a wide range of products, from handmade crafts and fashion to home-cooked foods and sustainable goods.
Mohammed Ahli, Acting Director of the Public Parks and Recreational Facilities Department at Dubai Municipality, expressed excitement about the return of the fourth season of Souq Al Freej in an all-new format. He emphasized the event's role in supporting small business owners and productive families by providing commercial platforms that build trust in local products, foster competitiveness, and promote business growth beyond the market season.
Ahli also highlighted the vision of transforming public parks into sustainable community hubs-vibrant, interactive spaces that enrich residents' and visitors' quality of life through continuous engagement and activity. He encouraged strong participation from local entrepreneurs eager to showcase their products and welcomed visitors to experience the exceptional community environment.
Emirati entrepreneurs and productive families can register until 25 November 2025 to participate in the upcoming Souq Al Freej. The event presents an opportunity to reach a broad audience and be part of one of Dubai's most prominent community initiatives.
The third season of Souq Al Freej achieved remarkable success, attracting over 282,000 visitors. The initiative has solidified its status as a distinguished community platform that enhances Dubai's appeal and highlights the role of public parks as inclusive spaces for families and visitors, offering experiences that elevate residents' wellbeing and quality of life while supporting local enterprises through stronger community engagement.