Abu dhabi: Under the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Dubai Integrated Economic Zones Authority (DIEZ), Dubai CommerCity will host 'WORLDEF Dubai 2026,' the second edition of the global forum aimed at advancing the digital commerce sector and cross-border e-commerce, from 12th to 14th February.
According to Emirates News Agency, the forum is organised in cooperation with WORLDEF, an international platform dedicated to enabling companies, entrepreneurs, and investors in the cross-border e-commerce and digital commerce domain. The event aims to generate business opportunities, enhance cooperation and partnerships, exchange expertise, and explore the latest trends in digital commerce, thereby expanding the horizons of global trade and supporting the growth of a sustainable digital economy. Dubai CommerCity is a joint venture between DIEZ and Wasl Properties.
Amna Lootah, Director-General of Dubai CommerCity and Dubai Airport Freezone (DAFZ), stated that hosting the WORLDEF Dubai 2026 forum reflects Dubai CommerCity's commitment to supporting the global digital commerce ecosystem and strengthening Dubai's position as a global leader in trade and digital commerce. The expected growth in the number of participants and countries embodies international confidence in Dubai's investment environment and advanced infrastructure.
Omer Nart, CEO of WORLDEF, expressed confidence in the success of the second edition of the forum, which will focus on presenting a comprehensive agenda for digital commerce companies at local, regional, and global levels. The forum will feature interactive and dialogue sessions, attracting specialists in digital and cross-border commerce, digital transformation, and related fields. The collaboration with Dubai CommerCity highlights the emirate's pivotal role in developing the digital commerce sector regionally.
The forum supports the objectives of the Dubai Economic Agenda, D33, which aims to enhance the emirate's competitiveness, consolidate its position as a global hub for smart trade, and support the business ecosystem and cross-border trade, thereby contributing to the growth of the digital economy.
The second edition follows the success of the previous forum hosted in Dubai at the end of 2024, which attracted over 5,000 participants from more than 40 countries. This year's edition is anticipated to expand in scale and international scope, with 200 speakers, representatives from leading institutions, and more than 10,000 visitors from over 80 countries. Additionally, there will be more than 150 exhibitors and 120 retail brands, reflecting notable growth in participation compared to last year.
The forum will address key pillars focusing on the future of digital commerce and cross-border e-commerce, highlighting the role of artificial intelligence, advanced digital technologies, payment solutions, fintech, and logistics. It targets markets across the Middle East, Africa, Europe, the United Kingdom, India, and Central Asia, showcasing practical models and case studies to explore opportunities for expansion in global markets.
Hosting 'WORLDEF Dubai 2026' reaffirms Dubai's role in leading the transformation in digital commerce, providing global platforms that unite markets and expertise, and contributing to building the future of e-commerce on the foundations of innovation, sustainability, and inclusive growth.