Sharjah: The Friends of Cancer Patients (FOCP) has initiated the annual Pink October campaign to commemorate Breast Cancer Awareness Month, featuring the Pink Caravan’s fixed and mobile medical clinics, which have seen significant community and corporate involvement on the first day.
According to Emirates News Agency, the campaign offers free early detection tests, including clinical, mammogram, and ultrasound screenings, at over 86 sites throughout the UAE. The initiative encompasses a comprehensive program of educational events, interactive workshops, and activities aimed at all residents and citizens, with tailored packages for companies such as Mobile Clinics, Corporate Wellness Days, and awareness sessions.
Aisha Al Mulla, Director of FOCP, stated that the campaign embodies a vision of transforming awareness into a culture of prevention, supported by FOCP, Pink Caravan, and strategic partners. She emphasized that Sharjah has reinforced its position as a hub for pioneering health initiatives, aligning w
ith national priorities of prevention and early intervention, presenting a model that serves as an inspiration globally.
Throughout October, eight fixed clinics will operate daily from 16:00 to 22:00, except for the Khorfakkan clinic, which will run from 10:00 to 16:00. Locations include Al Majaz Waterfront in Sharjah, Mushrif Mall in Abu Dhabi, Mall of Al Ain, City Walk in Dubai, Umm Al Qaiwain Mall, RAK Mall, Lulu Mall Fujairah, and Khorfakkan. Mobile clinics will visit more than 86 sites, with details available on FOCP’s social media channels.
The campaign also encourages corporate participation by offering mammogram screenings for female employees aged 40 and above, as well as clinical examinations for women and men aged 20 and above. Corporate Wellness Days feature screenings, vouchers, and awareness lectures accessible both in person and online.
As part of Pink October, FOCP will host the second edition of the Aljada community event in Sharjah from 10th to 12th October, featuring free screenings, fam
ily activities, workshops, and competitions. The Pink Caravan will participate in the Battle Cancer Challenge at The Seven Stadium in Dubai on 25th October, providing screenings and fundraising through the Yalla Give platform. Additional events include the Pink Tour at Dubai Expo City on 12th October and the Ride with Rixos cycling event on 18th October at Abu Dhabi Corniche.
FOCP has invited the public, companies, survivors, volunteers, influencers, journalists, and medical experts to join Pink October and promote its mission. The campaign is supported by partners including Advanced Care Oncology Center, Emirates Hospital Group, Ras Al Khaimah Hospital, and University Hospital Sharjah, alongside sponsors such as Crescent Petroleum, Sharjah National Oil Corporation, Sharjah Media City, SEWA, Marwan Group, Sella Beauty, Irthi Contemporary Crafts Council, Zulal, Arabian Automobiles Company, and SHIFT Car Rental.
FOCP’s Pink Shop offers a range of merchandise, including pins, bracelets, candles, bags, and wate
r bottles, with proceeds aiding cancer patients and their families.