Abu Dhabi:The International Humanitarian and Philanthropic Council's 'Gaza Calling' campaign has clinched the Gold Award at the Dragons MENA Awards 2026. This accolade recognizes the campaign's effective messaging and its success in drawing attention to the humanitarian crisis in the Gaza Strip.

According to Emirates News Agency, the award was accepted by Mohammed Jalal Al Rayssi, Chairman of the Media Committee of the International Humanitarian and Philanthropic Council.

The 'Gaza Calling' campaign has been celebrated for its communication efforts over the past year, aimed at raising awareness about the humanitarian situation in Gaza. It has also highlighted the UAE's humanitarian initiatives and support for the Palestinian people, successfully extending the campaign's message to a broader audience.

The Dragons MENA Awards are part of the Dragons of Asia Awards, which were established in 2000 to honor exceptional campaigns by communications agencies and organizations across Asia. The awards emphasize creativity, strategic thinking, and results, and have expanded to include editions in Malaysia, Pakistan, and Sri Lanka, before introducing a Middle East and North Africa edition.

This recognition underscores the vital role of communication in supporting humanitarian causes, showcasing initiatives that promote solidarity and giving, and increasing awareness of the needs of those affected by crises.