Dubai: Instashop, the leading online marketplace in the UAE, announced its support for the Fathers’ Endowment campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai.

According to Emirates News Agency, this initiative coincides with Ramadan and aims to honor fathers in the UAE by establishing a sustainable endowment fund to provide treatment and healthcare for the poor and needy. Instashop users can easily contribute to the Fathers’ Endowment campaign by downloading the app from Google Play Store or Apple’s App Store and selecting donation amounts starting from AED10 to AED500.

Nikola Cabarkapa, CEO of Instashop, expressed, “Our participation in the Fathers’ Endowment campaign demonstrates our strong commitment to supporting meaningful community initiatives that reflect the UAE’s deeply rooted culture of generosity. We are honored to be a part of this important effort to provide sustainable healthcare to the poor and needy in less fortunate communities.”

He added, “We’re proud to offer a convenient way for our community to contribute to this worthy cause through our app, making a real and lasting difference in the lives of those most in need.”

The campaign continues to welcome donations and contributions to the endowment fund from institutions and individuals across six main channels, including the campaign’s website (Fathersfund.ae), a dedicated call center via the toll-free number (800 4999), and bank transfers in UAE dirham to the campaign bank account number with Emirates Islamic Bank (IBAN: AE020340003518492868201). Donations via SMS are also possible by sending the word ‘Father’ to designated numbers for Etisalat by e and du users.

Additional platforms for donating to the campaign include the DubaiNow app by clicking the ‘Donations’ tab and Dubai’s community contributions platform Jood (Jood.ae).