Dubai: Live Nation Middle East, in collaboration with its local partner BRAG, is set to embark on an exciting new partnership with Expo City Dubai, managing three of the city’s most iconic venues: Jubilee Park, Al Forsan Park, and the Dubai Millennium Amphitheatre. This strategic alliance aims to elevate the entertainment landscape in Dubai by offering world-class events throughout the year.

According to Emirates News Agency, the partnership will see these venues hosting a variety of events that celebrate the cultural diversity of Expo City Dubai. Jubilee Park, with a capacity of 12,000, and Al Forsan Park, accommodating 5,000, are ideal for large-scale outdoor festivals and cultural gatherings. Meanwhile, the Dubai Millennium Amphitheatre, with a more intimate setting for 2,000 attendees, will focus on emerging artists and community-centric events.

Amna Abulhoul, Executive Creative Director of Entertainment and Experiences at Expo City Dubai, stated that the city was designed to be a gathering place for inspiration and celebration. This collaboration with Live Nation Middle East and BRAG allows for year-round access to world-class entertainment, making cultural and creative experiences more accessible to the community.

Ramzi Nakad, CEO and Creative Director at BRAG, highlighted the significance of Expo City as a landmark destination with versatile spaces that can adapt to any event format. The partnership aims to unlock the creative potential of these venues, enabling event organizers and creators to bring their visions to life with ease.

James Craven, President of Live Nation Middle East, emphasized Expo City Dubai’s importance as a future destination for live entertainment in the region. By leveraging Live Nation’s global network and BRAG’s local expertise, the partnership seeks to attract world-class talent to the UAE, enhancing the cultural setting of Expo City Dubai.

In line with the UAE’s Net Zero 2050 Strategy and aspirations for sustainable events by 2030, Expo City Dubai and Live Nation are implementing sustainability measures across all venues. Initiatives include carbon footprint tracking, waste reduction, renewable energy usage, and the elimination of single-use plastics.

The venues have already hosted notable events such as the Untold Music Festival, Break the Block, ELROW, the FIFA Fan Zone, and performances by renowned artists like Jungle, Amr Diab, Tiesto, Adnan Sami, and Rahat Fateh Ali Khan.