Prominent manufacturers in the packaging, plastic, and packaging materials industry have underscored the importance of actively engaging in both domestic and international exhibitions. These exhibitions serve as invaluable platforms for introducing Jordanian industrial products and bolstering their presence in export markets. Speaking to the Jordan News Agency (Petra) on Sunday during their participation in the 3rd Jordan Packaging Exhibition (JOPEX 2023), industry representatives affirmed that exhibitions remain pivotal marketing tools, notwithstanding the prevalent influence of electronic marketing strategies. Highlighting the industrial sector’s esteemed standing at national and regional levels, the manufacturers elaborated on its pivotal role as a distinguishing factor in terms of gaining access to export markets. The sector owes its success to the advanced technical solutions it offers to industrialists, facilitating their endeavors. To further promote the industrial sector, the manufacturers advocated for the establishment of dedicated research and development centers, capacity-building initiatives, and cost-reducing measures. They also called for grants to procure state-of-the-art equipment, readily available financing options, the exploration of novel marketing channels, and the identification of new export markets. Amidst the ever-growing prevalence of diverse forms of electronic marketing, the professionals reiterated the continued significance of exhibitions as highly effective and direct marketing platforms, noting that exhibitions are regarded as substantial industrial gatherings that foster the exchange of knowledge and expertise, facilitate direct consumer reach, and provide an avenue for participating companies to showcase their products.
Source: Jordan News Agency