Dubai: The Museum of the Future and Kia Middle East and Africa (MEA) have announced a strategic partnership, underscoring their commitment to innovation, sustainability, and human-centered design.
According to Emirates News Agency, the partnership was formalized at a signing ceremony at the Museum of the Future, attended by senior leaders from both organizations, media, partners, and industry guests. Kia will establish a dedicated presence within the museum, featuring an exclusive exhibition space to showcase its latest mobility innovations. This space will initially display concept vehicles such as the Kia PV5 WKNDR and potentially the Kia MT next year, offering a firsthand experience of Kia's vision for next-generation mobility.
Kia plans to host a series of curated workshops and public talks at the museum, bringing together automotive professionals, entrepreneurs, and technology leaders. These sessions will cover themes such as electric vehicles, autonomous driving, connected mobility, smart infrastructure, and sustainable transportation models. The initiative aims to contribute to ongoing discussions about the future of mobility. Additionally, Kia will maintain a dedicated vehicle display on the museum's second floor, and Kia-branded EV chargers will be installed at the venue to enhance the visitor experience.
Majed Al Mansoori, Executive Director of the Museum of the Future, expressed excitement about the collaboration, highlighting Kia's commitment to sustainable technologies and human-centered design. He emphasized the opportunity to create engaging experiences and inspire visitors to explore future possibilities through this partnership.
Hoo Gon Kim, President at Kia Middle East and Africa, remarked on the shared ambition with the Museum of the Future to make the future tangible today. He noted that the collaboration aims to turn bold ideas into meaningful, real-life experiences and contribute to a sustainable and progressive future. He also expressed pride in supporting the UAE's vision as a leading Sustainable Mobility Solutions Provider.