Abu dhabi: Sharjah Media City (Shams) has announced a strategic partnership with SleekFlow, a global leader in AI-powered omnichannel messaging solutions. The collaboration, facilitated through Shams’ value-added services arm Mazeed, is set to deliver tools and training that will help entrepreneurs and SMEs enhance their customer communication and sales strategies.

According to Emirates News Agency, SleekFlow is an AI platform that transforms conversations into sales. Trusted by over 2,000 enterprises across 70 countries, the platform unifies WhatsApp, Instagram, TikTok, Messenger, SMS, Website Live Chat, and more into a single workspace. This integration allows teams to focus on building relationships that convert.

SleekFlow’s platform is integrated with e-commerce, payments, calendar, and CRM systems. Its AI Revenue Agent understands customer history, recommends products, collects payments, and schedules appointments, managing the journey from inquiry to sale. Designed for AI-human collaboration, SleekFlow’s Inbox Copilot centralises communication, automates tasks, and highlights next steps and upsell opportunities.

Rashid Sahoo, Director of Operations at Shams, stated the partnership empowers entrepreneurs with AI-driven tools that simplify engagement and help them stay competitive in the digital landscape. Henson Tsai, Founder and CEO of SleekFlow, highlighted the partnership’s role in enabling businesses to connect with customers across multiple social channels and drive growth.

Jack Chan, UAE Country Manager at SleekFlow, emphasized the commitment to empowering UAE businesses with AI chat solutions, enhancing communication, accelerating sales, and boosting retention through personalised conversations. The collaboration will also offer exclusive packages for Shams community members, making AI technology more accessible to startups and SMEs.