Dubai: Sharaf Group announced a contribution of AED3 million to the Fathers’ Endowment campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai. The campaign honours fathers in the UAE by establishing a sustainable endowment fund to provide treatment and healthcare for those in need.
According to Emirates News Agency, this contribution is part of the widespread support of the campaign, which honours fathers by allowing donations in their names, while promoting the values of honouring parents, compassion, and solidarity. It helps strengthen the UAE’s position as a leader in charitable and humanitarian work through a sustainable endowment that provides healthcare for those less fortunate or living in areas where there’s a shortage of resources.
Operating under the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), the campaign also promotes the noble values for which the UAE community is known, particularly generosity and a deep sense of global humanitarian solidarity, while further establishing the concept of charitable endowments and creating a community-wide movement that supports these aims.
Yasser Sharaf, Vice President of Sharaf Group, stated that Sharaf Group is committed to supporting the annual Ramadan humanitarian initiatives launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, which aid the impoverished in less fortunate communities, reflecting the UAE’s deeply rooted values of generosity and compassion. He emphasized the importance of the campaign in offering everyone a chance to honour their fathers and help provide sustainable healthcare for those in need.
The Fathers’ Endowment campaign continues to welcome donations and contributions to the endowment fund from institutions and individuals across six main channels. Donations can be made through the campaign’s website (Fathersfund.ae), a dedicated call center via the toll-free number (800 4999), and bank transfers to the campaign bank account number with Emirates Islamic Bank (IBAN: AE020340003518492868201). Additionally, donations via SMS are possible by sending the word ‘Father’ to specific numbers for Etisalat by e and du users. Other platforms include the DubaiNow app and Dubai’s community contributions platform Jood (Jood.ae).