Sharjah: Souq Al Jubail in Sharjah, Al Dhaid, and Kalba continues to host the Al Jubail Winter Festival 2025, with activities running at Souq Al Jubail in Sharjah until 29 December, and at Souq Al Jubail in Al Dhaid and Kalba until 31 December. The festival offers a unique winter experience that combines entertainment and shopping, while reinforcing the markets' role as integrated economic and community destinations through a program of events and interactive activities that boost economic activity and provide a safe environment for families.
According to Emirates News Agency, the festival is a key part of Souq Al Jubail's annual events calendar, providing diverse content for families and children. It strengthens the markets' position as dynamic destinations beyond their traditional commercial roles, supporting the local economy and enhancing quality of life across the emirate. Souq Al Jubail in Sharjah features entertainment events catering to families, including food stalls, retail outlets, children's areas, theatrical performances, and daily entertainment activities that enhance the market's appeal.
Engineer Abdullah Al Shamsi, Director of Sharjah Markets, emphasized the market's commitment to being an integrated family destination, offering shopping and entertainment experiences that support local economic activity and community engagement. The Al Jubail Winter Festival exemplifies this approach by combining family entertainment with support for entrepreneurs and attracting visitors throughout the season.
In Al Dhaid, the festival highlights the market's local character through a mix of traditional and international cuisine, spice, perfume, clothing, and textile stalls, alongside children's play areas. Talal Mohammed, Director of the Central Region Markets Department, noted the importance of events reflecting the area's identity and supporting local traders within a family-friendly environment.
The festival in Kalba stands out for its community and developmental focus. It features entertainment shows, a mini zoo, play areas, electric bikes, and the 'Khairat Al Dar' initiative, which empowers local farmers to market their products directly to the public. Hilal Al Naqbi, Director of Eastern Region Markets, highlighted the initiative's role in promoting sustainability and food security, enhancing the relationship between the market and the community.
Souq Al Jubail affirms that the Al Jubail Winter Festival 2025 is part of a comprehensive strategy to enhance the markets' role as economic and community hubs, supporting sustainable development across Sharjah.