Abu dhabi: Tadweer Group has launched the ‘Our Sustainable Farms’ campaign to raise awareness among farmers and barn owners on proper waste disposal and to promote sustainable practices.

According to Emirates News Agency, the initiative will run until 31st October across Abu Dhabi, Al Ain, and Al Dhafra, and is organized in collaboration with the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA), Abu Dhabi Civil Defence Authority, Department of Municipalities and Transport, and Abu Dhabi Public Health Centre. The campaign includes field visits in all three regions, where Tadweer Group’s Community Engagement team and inspectors from the operations department will guide farmers on safe waste disposal and the use of designated collection points. Farmers are also encouraged to request fallen stock disposal services via the TAMM application, ensuring streamlined, safe, and environmentally responsible practices.

Abdulwahed Juma Farish, Executive Director of Communications and Awareness of Tadweer Group, stated that the Sustainable Farms campaign encourages farmers to play an active role in maintaining a clean environment through responsible waste disposal and safer farming practices. By collaborating with partners and the farming community, Tadweer Group aims to create a cleaner, healthier environment for all.

As part of the campaign, Tadweer Group will launch a cinematic documentary-style video series showcasing authentic stories of UAE farmers and their sustainable practices. Each short film will highlight the farmer as a role model while capturing Tadweer Group’s support for the agricultural sector and its contribution to the UAE’s sustainability goals.

A key highlight of the campaign will be the ‘Sustainable Circle’ farm awareness discussion, organized in collaboration with the Fujairah Farmers Association on 7th October, to exchange knowledge, share experiences, and strengthen community engagement around sustainability in farming.