‫علامة ألدو التابعة لمجموعة أباريل تتعاون مع النجمة العربية ميريام فارس في حملة رمضان 2024

المغنية والممثلة العالمية تتألق كوجه إعلاني للحملة الفاخرة بإسم ” الكل مدعوون “

علامة ألدو التابعة لمجموعة أباريل تتعاون مع النجمة العربية ميريام فارس في حملة رمضان 2024

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المغنية والممثلة العالمية تتألق كوجه إعلاني للحملة الفاخرة بإسم ” الكل مدعوون “

دبي، الإمارات العربية المتحدة, Feb. 19, 2024 (GLOBE NEWSWIRE) — ألدو، العلامة الرائدة عالميا في الأحذية والإكسسوارات تحت مظلة مجموعة أباريل، تكشف الستار عن التشكيلة السنوية الخاصة بحملة رمضان 2024 بالتعاون مع نجمة الغناء والتمثيل العربية ميريام فارس. وتحتفل هذه الحملة الكل مدعوون ” ببهجة التجمعات، وتسليط الضوء على أهمية الترابط من خلال ترويج قيم مثل تقبل الآخرين، والشمولية، والثقة بالنفس. وسيتم الإعلان عن هذه الحملة على جميع منصات العالمية لعلامة ألدو : مواقع للتواصل الاجتماعي، والإعلانات خارج المنزل، والإعلانات الخارجية، وداخل المتاجر من أجل الوصول للمتسوق المعاصر في جميع الأحوال. ستتوفر تشكيلة رمضان 2024 من ألدو في المتاجر وعلى المواقع الإلكترونية من تاريخ 19 فبراير، 2024.

وتغلب الألوان الفاخرة كالفضي والذهبي والألوان الجريئة على تشكيلة ألدو في حملة رمضان 2024. بالإضافة لتواجد العديد من التصاميم المميزة واللمسات الأنيقة على أحذية، وحقائب اليد، وإكسسوارات الرجال والنساء. تمتاز تشكيلة رمضان 2024 بتقنية بيلو ووكTM الخاصة بألدو، وتدعو المتسهلكين ليخطوا نحو الأمام بكل ثقة خلال موسم رمضان وليتألقوا بأحدث الصيحات. تم تصميم معظم هذه التشكيلة مع الأخذ بعين الاعتبار توفير الراحة وتعددية الاستخدامات، حيث تتميز بتقنيات ” بيلو ووكTM وفليكسTM المصممة لتوفير الراحة والأناقة معاً.

وقال السيد نيراج تيكشينداني، الرئيس التنفيذي لمجموعة أباريل ” يسرنا كشف الستار عن تشكيلة ألدو الخاصة برمضان 2024 والتي تجسد روح الوحدة، والشمولية، والاحتفالات. والتعاون ميريام فارس كوجه رئيسي لهذه الحملة بموهبتها الاستثنائية وشخصيتها المحبوبة في المنطقة يؤكد مدى اهتمامنا بالاقتراب والارتباط الوثيق بعملائنا. حيث إن جهودنا المتواصلة للدمج بين الراحة المبتكرة والأسلوب الأنيق تندرج ضمن سعينا لتقديم أفضل المنتجات لمتسوقينا. وتكشف مجموعة أباريل بكل فخر عن هذه التشكيلة التي تدعو الكل وتشجعهم على التعبير عن أناقتهم المميزة والاحتفال بكل ثقة. فمن خلال هذه الحملة، نحن لا نحتفل بالموضة فحسب بل ببهجة الاجتماع سوياً والذي تؤكده قوة مجتمعنا المتنوع .”

وقالت النجمة العربية ميريام فارس ” شهر رمضان من أهم المناسبات للتأمل والاجتماع سوياً، وأنا في غاية السعادة كوني الوجه الرئيسي لعلامة ألدو في حملة رمضان 2024. تجمعنا الموسيقى، والفنون، والإبداعات بطريقة مميزة. كما أن التعاون مع ألدو في هذه الحملة، التي تهدف لترويج الشمولية، كان تجربة في غاية الروعة وأنتظر بفارغ الصبر لمشاركتها مع المعجبين.”

تمتاز حملة رمضان 2024 من ألدو بالتعاون ميريام فارس مطربة، وممثلة، وفنانة لديها 33.4 مليون متابع على صفحة الانستغرام. تم إعداد وإخراج هذه الحملة الإبداعية من قبل شركة ” GREY Dubai ” بالتعاون مع المخرجة وصانعة الأفلام جورجيت باسكال، والمصور جودس بيرّا ، وشركة “وندرفُل للإنتاج. تشكيلة رمضان 2024 من ألدو تتوفر الآن على الموقع الإلكتروني وفي جميع متاجر ألدو في الشرق الأوسط، التي تزيد عن 261 متجراً.

لمحة عن مجموعة أباريل

تقف مجموعة أباريل، أكبر مشغل في مجالات الأزياء وأسلوب الحياة، على مفترق طرق الاقتصاد الحديث في مدينة دبي، بدولة الإمارات العربية المتحدة. واليوم، أضحت المجموعة قادرة على تلبية احتياجات ملايين المتسوقين عبر أكثر من 2,100 متجراً وأكثر من 85 علامة تجارية وبتعيين 20,000 موظف من مختلف الثقافات.

حققت المجموعة حضوراً قوياً وراسخاً في دول مجلس التعاون الخليجي كما أنها نجحت في توسيع مجالات تسويقها في الهند وجنوب أفريقيا وسنغافورة واندونيسيا وتايلند وماليزيا ومصر. وإضافة إلى ذلك، وضعت المجموعة استراتيجيات واضحة للدخول إلى العديد من الأسواق الناشئة مثل هنغاريا والفليبين.

تدير مجموعة أباريل العديد من العلامات التجارية العالمية الشهيرة، التي انطلقت من الولايات المتحدة الأمريكية وكندا وأوروبا وأستراليا وآسيا، وتضم الكثير من الأسماء الرائدة في عالم الأزياء، الأحذية ونمط الحياة على غرار تومي هيلفيغر، تشارلز آند كيث، سكتشرز، ألدو، ناين وست، إروبوستال، وغيرها من الأسماء بالإضافة لعلامات تجارية رئيسية مثل تيم هورتنز، جيميز اتاليان، كولدستون كريمري، إنجلوت، ريتوالز وذلك على سبيل المثال لا الحصر.

يذكر بأن الفضل في نجاحات مجموعة أباريل ونموها المذهل يعود لرؤية وتوجيهات مؤسستها ورئيسة مجلس الإدارة سيما جنواني فيد، التي انطلقت بالشركة من القوة إلى الأقوى منذ نشأتها وعلى امتداد عقدين من الزمن.

https://apparelglobal.com/ar/

نبذة عن ألدو

وجدت العلامة التجارية في عام 1972 ، ألدو توفر لعملائها أسعار تعطيهم فرصة اقتناء أحدث الإطلالات وأكثرها أناقة في كل المواسم . لمزيد من المعلومات. يرجى زيارة www.aldogroup.com و www.aldoshoes.com ومتابعةaldo_shoes و #AldoCrew على وسائل التواصل الاجتماعي للحصول على التحديثات.

انستغرام: @aldo_shoes
تيك توك: @aldo_shoes
فيسبوك: @aldo_shoes
الموقع الإلكتروني: https://en.aldoshoes.ae/https://aldo.com.sa/www.aldoshoes.com

Contact:

PR@apparelglobal.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/29420778-df20-45dd-8d82-4042c7ddc3ae

GlobeNewswire Distribution ID 9039151

Apparel Group’s ALDO Launches 2024 Ramadan Campaign Featuring Superstar Myriam Fares

The international singer and actress shines as the face of the lavish campaign, titled ‘Everyone’s Invited’

APPAREL GROUP’S ALDO LAUNCHES 2024 RAMADAN CAMPAIGN FEATURING SUPERSTAR MYRIAM FARES

PLACEHOLDER

The international singer and actress shines as the face of the lavish campaign, titled ‘Everyone’s Invited’

DUBAI, United Arab Emirates, Feb. 19, 2024 (GLOBE NEWSWIRE) — International leader in fashion footwear and accessories, ALDO, an esteemed brand under the Apparel Group umbrella, launches its annual Ramadan 2024 Collection campaign, featuring Middle Eastern singer, actress and superstar, Myriam Fares (@myriamfares). This year’s campaign, titled “Everyone’s Invited,” celebrates the joy of gathering, bringing togetherness to the forefront, with an emphasis on acceptance, inclusivity and the confidence to be oneself. The omni channel campaign will live online, on ALDO’s global social media platforms, out-of-home advertisements, along with in-store, covering all touchpoints of the modern-day consumer journey. ALDO’s Ramadan 2024 Collection launches in-store and online February 19th, 2024.

Lavish silvers, golds and bold colours make up the ALDO Ramadan 2024 Collection, with no shortage of elegant statement pieces and glamourous jewel finishing touches across women’s and men’s footwear, hangbags and accessories. With ALDO’s signature Pillow Walk™ technology at the forefront of the Ramadan 2024 Collection, the campaign calls on consumers to put their best foot forward in confidence this Ramadan season, and to embrace being a trendsetter. Designed with comfort and versatility in mind, majority of the footwear in the Ramadan SS24 Collection feature ALDO’s Pillow Walk™ or Flex™ technology — made to provide comfort, without sacrificing style.

“We are thrilled to launch the ALDO Ramadan 2024 Collection, embodying the spirit of unity, inclusivity, and celebration. With Myriam Fares as the campaign’s face, her exceptional talent and charisma beautifully connects with the region and adds a meaningful layer to our message, making it resonate more deeply with our customers. Our commitment to merging innovative comfort with style is unwavering, aiming to provide our customers with the best product. Proudly part of the Apparel Group, this collection is an invitation to all, encouraging them to express their unique style and join the festivities with confidence. Through this campaign, we celebrate not just fashion, but the joy of coming together, underscored by the strength of our diverse community.” – Neeraj Teckchandani, CEO, Apparel Group.

“Ramadan is such an important time for reflection and gathering together, so I’m beyond excited to be the face of ALDO’s Ramadan 2024 campaign,” says the international arab super star Myriam Fares. “Music, artistry and creativity have the power to unite, and working with ALDO on this campaign, focusing on the important message of inclusion, has been a wonderful experience that I’m so excited to share with my fans.”

The ALDO Ramadan 2024 Collection features superstar Myriam Fares, who is a singer, actress and entertainer, boasting over 33.4M followers on her Instagram page. The campaign creative and direction was conducted by GREY Dubai, in collaboration with Director and Filmmaker, Georgette Pascal, Photographer, Judas Berra, in partnership with Wonderful Productions. ALDO’s Ramadan 2024 Collection can be shopped online and in-stores across the Middle East, with ALDO operating in over 261 locations across the region.

Campaign images can be found here.

About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2100+ retail stores and 85+ brands on all platforms while employing over 20,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt.

Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, ALDO, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.

https://apparelglobal.com/en/

About ALDO
Founded in 1972, ALDO, the group’s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach. For more information, please visit www.aldogroup.com and www.aldoshoes.com, and follow @aldo_shoes and #AldoCrew on social media for updates.

INSTAGRAM: @aldo_shoes
TIKTOK: @ALDO_Shoes
FACEBOOK: ALDO Shoes
WEBSITES: https://en.aldoshoes.ae/ – https://aldo.com.sa/ – www.aldoshoes.com

Contact:

PR@apparelglobal.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/29420778-df20-45dd-8d82-4042c7ddc3ae

GlobeNewswire Distribution ID 9039151

CAUTIONS NIGHT IN SOUTHERN LEBANON’S WESTERN, CENTRAL SECTORS


Southern Lebanon’s Western and Central sectors experienced a night of caution and tension, interrupted by illuminating bombs and the menacing presence of the Israeli enemy’s reconnaissance aircraft, nearing the outskirts of the city of Tyre.

At dawn, Israeli forces combed the area adjacent to the southern Lebanese town of Ramieh with heavy machine gunfire.

It is worth mentioning that residents of the bordering villages near the Blue Line endure multiple sufferings as the enemy continues to deliberately target civilians and infrastructure.

Source: National News Agency – Lebanon

President Al-Mashat directs Zakat Authority to pay attention to economic empowerment projects for poorHouse Speaker receives Algerian counterpart

His Excellency Field Marshal Mahdi Al-Mashat, Head of the Supreme Political Council, met today,Monday, with the Chairman of the General Authority for Zakat, Sheikh Shamsan Abu Nashtan.

During the meeting, the Abu Nashtan presented a report to the President Al-Mashat, on the Authority’s projects and achievements during the past year.

President Al-Mashat directed Zakat Authority to pay attention to economic empowerment projects for the poor and give them priority, as this would contribute to enabling the poor to rely on themselves and providing job opportunities to eliminate unemployment and poverty.

He also directed the Authority, in partnership with businessmen and financiers, to pay attention to economic empowerment projects, as they are the most appropriate solution to help the poor by providing them with job opportunities.

President Al-Mashat praised the success of the project to provide medical services to the poor, needy, and the poorest families in the Republican Hospital at the expense of the Gener
al Authority of Zakat.

He also praised the financiers and businessmen who were committed to paying zakat, and directed the competent authorities to quickly grant them the privileges that had been approved and provide them with all facilities.

Source: Yemen News Agency

Amman: Lower House Speaker, Ahmad Safadi, received on Monday the Speaker of the Algerian People’s National Assembly (APN), Ibrahim Boughali, President of the Parliaments of the Union of Councils of Member States of the Organization of Islamic Cooperation, and the accompanying delegation of members of the APN, in the presence of Algerian Ambassador to Jordan Abdulkarim Behha.

Safadi and Boughali will hold official talks at the Lower House of Parliament on Tuesday, which will cover ways to boost bilateral relations, especially parliamentary ones, and the prospects of joint cooperation between the two countries.

Safadi said that Jordan and Algeria have strong relations led by His Majesty King Abdullah II and his brother, His Excellency President Abdelmadjid Tebboune, and that it is important to build on the outcomes of the summit that brought together the two leaders about a year ago in Algeria, which laid the foundation for a close stage of cooperation in all fields.

Safadi added: “We welcome the visit of Sp
eaker Boughali and the accompanying delegation, and we look forward to coordinating common positions in the service of the two brotherly countries and peoples.”

The Algerian delegation was received by: First Deputy House Speaker Abdul Rahim Al-Maaytah, Assistant House Speaker Mayada Shreim, Chair of the Jordanian-Algerian Parliamentary Brotherhood Committee MP Marwa Al-Saoub, Chair of the Foreign Affairs Committee Khaldoun Hina, and Member of the Jordanian-Algerian Parliamentary Brotherhood Committee MP Mejhem Al-Suqur.

The Algerian delegation includes members of the APN: Mouloud Habnasi, Deputy Speaker, MP Abdel Majid Meshri, MP Abdelkader Aziz, MP Tahar Ben Ali, MP Sassi Harizi, MP Aicha Ben Turki, MP Al Wardi Braji, Abdel Malek Grin, Advisor to the Speaker, and Mahfouzi Chaker Abdel Razzaq, Director of International Relations and Parliamentary Cooperation.

Source: Jordan News Agency

Communications Minister meets Saudi Media Minister, Iraqi Culture Minister in Riyadh

Riyadh: Minister of Government Communications, Muhannad Mubaidin, met with the Saudi Minister of Media, Salman bin Yousef Al-Dosari, and the Iraqi Minister of Culture, Tourism and Antiquities, Ahmed Al-Badrani, in two separate meetings on Monday in the Saudi capital, Riyadh.

The meetings were held on the sidelines of the Saudi Media Forum, which kicks off Tuesday.

During his meeting with the Saudi Minister of Media, Mubaidin discussed ways to enhance media cooperation between Jordan and Saudi Arabia, and to exchange expertise and visits between media institutions in the two countries in order to reflect on performance development and the strength of joint Arab work.

The Saudi minister lauded the deep-rooted ties between the two countries, and the need to strengthen them in various fields, especially in the media field.

In his meeting with the Iraqi Minister of Culture, Tourism, and Antiquities, Mubaidin, who is also the government spokesperson, commended the ties between Jordan and Iraq and the keenness t
o strengthen them in various fields, especially in the media field.

The Iraqi minister praised the level of coordination and media cooperation between the two countries, which was reflected into memoranda of understanding between media institutions in the two countries and the exchange of visits between media delegations in the two countries.

Source: Jordan News Agency

ASEZA Chief Commissioner, Lebanese tourist delegation discuss cooperation

Aqaba: Chief Commissioner of the Aqaba Special Economic Zone Authority (ASEZA), Nayef Al Fayez, received a Lebanese delegation representing 24 offices of tour operators and travel agencies.

The delegation is visiting Jordan in cooperation with the Jordan Tourism Board (JTB) and the private sector.

The meeting covered ways of cooperating and attracting more tourists to Jordan in general and Aqaba in particular.

Al Fayez spoke about ASEZA’s efforts to draw Lebanese tourists during the meeting, which was also attended by Peter Marji, Director of Tourism at ASEZA, and Khalid Al-Kilani, JTB’s representative in the Lebanese market. Al Fayez highlighted the facilities that ASEZA offers visitors to enjoy the unique tourist product in its various forms in Aqaba, the head of the Golden Triangle (Aqaba, Wadi Rum, and Petra), including environmental tourism, diving, adventures, recreation, and a variety of water sports.

For their part, the Lebanese tourism agencies lauded the tourism product in Aqaba city as a major
tourist destination on the regional and international levels, stressing the importance of establishing direct flight routes from Aqaba to Beirut, especially during the active tourism seasons in Aqaba.

Marji highlighted ASEZA’s marketing plan for the tourism product by inviting bloggers, social media activists, and chefs to visit Jordan as part of special influencer trips for food and cooking specialists to focus on the diversity of services related to food, beverage, and hospitality in Jordan (food tourism) during 2022 and 2023.

He added that ASEZA is maintaining follow-up through the Tourism Directorate, which provides tourism and travel agencies with new and updated information about traveling to Jordan, in addition to providing them with pictures and short videos about key tourist sites, as well as continuous communication with influencers on social media platforms and various media outlets, and publishing information and pictures about Jordan during their previous visits, noting that the number of touri
sts from Lebanon to Jordan in 2019-2023 amounted to about 60,000 tourists.

Source: Jordan News Agency