Sharjah: The Sharjah Investment and Development Authority (Shurooq) has entered into an agreement with Afhad Holding LLC to convert a 15,095-square-metre area in Sharjah's Kshisha into a new retail destination. The project will be established on land owned by Shurooq and will be operated by Afhad Holding, serving as a long-term retail and community asset for the area.

According to Emirates News Agency, the project is strategically located in Kshisha 1 and aims to introduce retail, service, and lifestyle offerings closer to residents. This initiative supports the continued growth of Kshisha as one of Sharjah's emerging family-focused communities. The agreement was formalized at Al Bait Al Westi during an event organized by Invest in Sharjah and PwC. The event gathered leaders from both public and private sectors to discuss investment opportunities and cross-sector partnerships in the emirate. The signatories included Ahmed Obaid Al Qaseer, CEO of Shurooq, and Omar bin Hamoodah, Partner of Afhad Holding LLC.

Al Qaseer remarked that the agreement with Afhad Holding demonstrates the strength of Sharjah's long-term investment environment, highlighting the collaboration between a strategic land asset, a credible private sector partner, and a community need. He emphasized that this partnership model supports sustainable growth and delivers value beyond the project itself. Bin Hamoodah expressed confidence in Sharjah's long-term growth prospects and the potential of its residential communities, noting that Kshisha offers a strong opportunity to develop a retail asset that meets market demand and serves the needs of residents.

Following the agreement's signing, Shurooq and Afhad Holding will proceed to the next phase of planning and development for the Kshisha retail destination. Additional details regarding the project's official name, design direction, facilities, tenant mix, and development roadmap are expected to be announced soon.