Dubai:As part of the UAE Government Annual Meetings 2026, a discussion focused on how the UAE communicates its national achievements and narrative to global audiences. The discussions emphasized that the UAE's story is built on tangible facts and accomplishments, underpinned by a strong foundation of trust and accurate information.
According to Wam, the discussion highlighted the high level of trust enjoyed by UAE media, supported by rapid access to information from primary sources, verification of its accuracy, and integrated messaging between local and federal entities. This approach helps present a clear and balanced picture of the UAE's achievements and developments to audiences both domestically and internationally.
Key participants in the discussion included Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the National Media Authority (NMA); Saeed Al Eter, Chairman of the UAE Government Media Office; and Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and Director-General of the Government of Dubai Media Office. They stressed the importance of direct coordination between ground teams and newsrooms, enhancing professional relationships with Arab and international media organizations, and utilizing digital platforms, artificial intelligence, and social media to deliver reliable information and reinforce the UAE narrative.
Al Hamed expressed that the National Media Authority is working to create a comprehensive national media ecosystem, where local and federal institutions and media organizations in the UAE complement each other. This initiative is guided by a vision to enhance the UAE's presence in the international media landscape, ensuring professional and credible communication of its messages globally.
Al Hamed also noted the significance of rapid access to authorized information and clear communication channels between relevant entities and media organizations. This setup is fundamental to effective media performance, enabling accurate documentation and context placement of developments, quick public dissemination, and consistency in official messaging while limiting misinformation.
Al Eter emphasized the commitment of government entities to provide timely and accurate information, highlighting the need to present news in context and explain its significance. He advocated for expanding cooperation with global media platforms to communicate the UAE's narrative in multiple languages and through advanced digital content tailored to specific audiences.
Al Marri highlighted the importance of professional relationships built over the years with Arab and international newsrooms, emphasizing that continuous communication with editors ensures the accuracy of published information. She also pointed out the role of digital technologies and artificial intelligence in evolving content creation methods and reaching wider audiences, while maintaining professionalism and accuracy.