Vietnam: Vietnam's tourism sector is accelerating its transition towards green development, focusing on service quality, workforce training, and market promotion to sustain growth in 2026 amid rising global competition and demand for sustainable travel, according to the Vietnam News Agency (VNA).

According to Emirated News Agency, industry officials noted the sector's expansion by 21 percent in 2025, reflecting strong recovery momentum and enhanced competitiveness. This growth was supported by improved visa facilitation, which included wider visa exemptions, the introduction of universal e-visas, and provisions for longer stays for international visitors.

Authorities also introduced support measures for tourism businesses, such as reduced licensing fees, lower electricity tariffs for accommodation facilities, and streamlined procedures. These initiatives helped enterprises improve services and expand operations significantly.

Tourism promotion efforts were intensified through targeted campaigns across Europe, the US, and Asia, with participation in major global tourism fairs and stronger digital outreach. Product development was focused on emerging segments such as wellness, rural, golf, and culinary tourism.

In 2025, Vietnam welcomed about 21.2 million international visitors and 135.5 million domestic tourists. The tourism revenue exceeded VND1 quadrillion, around US$38 billion, surpassing pre-pandemic levels.

The sector aims to attract 25 million international visitors and generate around VND1.12 quadrillion, about US$43 billion, in revenue in 2026. The strategic positioning of tourism as a key driver of economic growth is a primary objective.